What is Hope Reef?

The world’s coral reefs are at breaking point. If we do nothing, we could lose this vital ecosystem forever.

But, there’s hope. We’ve launched the world’s largest coral reef restoration program to preserve and restore the beauty in our oceans.

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Where is Salisi' Besar, Hope Reef?

Hope Reef is located off the coast of Sulawesi in Indonesia. The newly-growing coral reef on Salisi’ Besar spells out the word ‘HOPE’ for all to see.

With the help of the local island community, we plant special steel structures called reef stars to restore reefs. Watch as coral covers a reef star and life returns to the ocean.

Explore the reef story

Months

Years

Slide to regrow reefs

Why is a cat food brand doing this?

Cats love fish and it’s important to provide our cherished friends with the high-quality food they crave, but that should never come at the expense of the planet.

By regenerating our reefs today, we can help to ensure a more plentiful, sustainable fish population for generations to come. Of course, it’ll keep cats happy, but it’s also vital for the nearly 500 million people globally who rely on reefs for food, income, and coastal protection. Because more coral today means more fish tomorrow.

It's simple, we have a responsibility to make our planet a better place. We believe it's our duty to limit our environmental footprint, protect the world’s ecosystems, and improve the lives of people (and their cats).

Discover our
sustainability pledges