Nutro imagery
Sheba Hope loading
Loading...
Beautiful, thriving coral reef

CATS DESERVE A FUTURE WITH SUSTAINABLE FISH

But, without coral, fish can’t thrive. The world’s coral reefs are at breaking point. Without action, this essential ecosystem may be lost forever.

However, there’s hope. The SHEBA® Brand has a longstanding dedication to coral reef restoration through its Sheba Hope Grows™ program. Since launching in 2021, we have established coral reef restoration partnerships around the globe. Read on for more.

EXPLORE THE REEF
RESTORATION SITES

LEARN MORE ABOUT
SHEBA HOPE GROWS™

Sheba Hope Grows brand imagery
Sheba Hope Grows brand imagery
Sheba Hope Grows brand imagery
Sheba Hope Grows brand imagery
Sheba Hope Grows brand imagery
Sheba Hope Grows brand imagery
Sheba Hope Grows brand imagery
Sheba Hope Grows brand imagery

FEATURED PROJECTS

Salisi’ Besar, Indonesia, since 2019
HOPE REEF
The SHEBA® Brand announced Hope Reef in 2021, the launch of a global movement to restore coral reefs around the world. Since work began at Hope Reef in Indonesia, coral has increased from 2% to 70%, fish abundance has increased by 260% and there’s been a 64% rise in the number of fish species.

In 2024, communities from all over the world, including Kenya, Hawai'i, Malaysia, Maldives and Australia all came to Hope Reef to be trained in the MARRS method, and participate in a global community knowledge share event.
O’ahu, Hawai’i, USA, since 2023
OUR CORAL COMMITMENT
Our partner, Kuleana Coral Restoration
Opens a new window
, unites the ancestral wisdom of reef and ocean conservation with established scientific techniques to revive the coral reefs of Hawai’i. Collaborating with the SHEBA® Brand and their marine scientists since 2023, Kuleana continues to pilot methods of coral restoration, together with training more teams, with the aim of restoring more sites around Hawai’i.
The Maldives, since 2021
NURTURING THE MALDIVES
Following the success of Hope Reef in Indonesia, the SHEBA® Brand took the next step by implementing its restoration initiative at one of the world’s most vibrant locations, The Maldives.

Identified as an important ecoregion with a high dependency on its coral reefs, the Maldives represents a key site for coral reef restoration. The SHEBA® Brand has been working with The Maldives Coral Institute, Save the Beach Maldives, and Diamonds resort to support coral reef restoration and save Maldivian coral reefs from irreversible loss and degradation. In October 2024, we supported a Save The Beach Maldives training event, installing 280 Reef Stars, outplanting over 4000 corals as part of the Maldives Coral Restoration Program - the largest restoration program in the Maldives.
Great Barrier Reef, Australia, since 2020
THE GREAT RESTORATION
From our initial site in Indonesia, Hope is now growing much closer to Australian hearts: The Great Barrier Reef.

Using our unique Reef Stars, we’ve been able to out plant live coral fragments back onto the reef where they are thriving.

The GBR Reef Stars are built at a newly established manufacturing facility in Cairns, which also provides training to restoration practitioners and First Nations people to learn and lead Reef Star fabrication.

Mars Sustainable Solutions, working alongside a diverse range of partners, has installed 1,423 Reef Stars, 21,345 coral fragments, with some restoration sites representing 53 different species.
Lamu Archipelago, Kenya, since 2023
EAST AFRICA RESTORATION
The East African Coastline, extending for 4,600km is an important and unique marine ecoregion. The reefs across this ecoregion provide food, protection and income for ~22million people, support over 3,000 species and has the potential to act as vital biodiversity refuge in the threat of climate change

Since 2023, we have partnered with The Ocean Trust to rebuild and restore reefs, planting the first ever Reef stars across Africa
Sheba brand imagery
Cartagena, Colombia, since 2025
WOMEN OF RESTORATION
In 2025, the SHEBA® Brand partnered with Corales De Paz, a Colombian non-profit organisation, that promotes coral reef conservation and restoration, integrating science, community and sustainability at every step. Across 2025, Reef Stars will be piloted in the Colombian Caribbean for the first time, marking a huge milestone for coral reef restoration.

Currently, the NGO is being managed and led by a group of passionate Colombian female marine biologists, working tirelessly to restore and safeguard our precious coral reefs.
SUSTAINABILITY WITH THE SHEBA® BRAND
We go beyond providing the delicious, nutritional food your cats adore. The SHEBA® Brand is committed to using sustainably-sourced fish, working with ocean conservation organizations to ensure we're helping life underwater to flourish. Read more about our commitment to sustainability below.
Beautiful, thriving coral reef
WATCH
Watch our Sheba Hope Grows™ program videos to learn how we restore coral reefs and grow hope for our oceans.
SHARE
Be part of the #ShebaHopeGrows conversation on Instagram.
SUPPORT
Support our partners, Citizens of the Reef, to help identify coral reefs that are a top priority for conservation and protection.
WITH THE PRESS?
We'd be delighted if you could help us spread the word. Our press kit includes a press release and photographs of Hope Reef.

For additional imagery, B-Roll and further information, please contact [email protected].