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Beautiful, thriving coral reef

CATS DESERVE A FUTURE WITH SUSTAINABLE FISH

But, without coral, fish can’t thrive. The world’s coral reefs are at breaking point. Without action, this essential ecosystem may be lost forever.

However, there’s hope. The SHEBA® brand has a longstanding dedication to coral reef restoration through its Sheba Hope Grows™ program. Since launching in 2021, we have established coral reef restoration partnerships around the globe. Read on for more.

EXPLORE THE 30 GLOBAL REEF
RESTORATION SITES

OCEAN UPDATES

FEATURED PROJECTS

Salisi’ Besar, Indonesia, 2021
HOPE REEF
The SHEBA® brand announced Hope Reef in 2021, the launch of a global movement to restore coral reefs around the world. Since work began at Hope Reef in Indonesia, coral has increased from 2% to 70%, fish abundance has increased by 260% and there’s been a 64% rise in the number of fish species.

The restoration of Hope Reef has not stopped, with the most recent contribution being the Big Build event in 2023.
O’ahu, Hawai’i, USA, 2023
OUR CORAL COMMITMENT
Our partner, Kuleana Coral Restoration
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, unites the ancestral wisdom of reef and ocean conservation with established scientific techniques to revive the coral reefs of Hawai’i. Collaborating with the SHEBA® brand and their marine scientists since 2023, Kuleana continues to pilot methods of coral restoration, together with training more teams, with the aim of restoring more sites around Hawai’i.
Fulhadhoo, Maldives, 2021
NURTURING THE MALDIVES
Following the success of Hope Reef in Indonesia, the SHEBA® brand took the next step by implementing its restoration initiative at one of the world’s most vibrant locations, The Maldives.

Identified as an important ecoregion with a high dependency on its coral reefs, the Maldives represents a key site for coral reef restoration. The SHEBA brand will work with the strong alliance between MSS and the science-led body, The Maldives Coral Institute to support the established coral reef restoration program and save Maldivian coral reefs from irreversible loss and degradation.
Great Barrier Reef, Australia, 2020
THE GREAT RESTORATION
From our initial site in Indonesia, Hope is now growing much closer to Australian hearts: The Great Barrier Reef.

Using our unique Reef Stars, we’ve been able to out plant live coral fragments back onto the reef where they are thriving.

The GBR Reef Stars are built at a newly established manufacturing facility in Cairns, which also provides training to restoration practitioners and First Nations people to learn and lead Reef Star fabrication.

Through this program, we’ve installed 1,214 Reef Stars, 18,210 coral fragments, with some restoration sites representing 53 different species.
SUSTAINABILITY WITH THE SHEBA® BRAND
We go beyond providing the delicious, nutritional food your cats adore. The SHEBA® brand is committed to using sustainably-sourced fish, working with ocean conservation organizations to ensure we're helping life underwater to flourish. Read more about our commitment to sustainability below.
Beautiful, thriving coral reef

2023 ADVOCATES

In the second year of the advocate program, seven lucky candidates from around the world were selected for the opportunity of a lifetime – to restore coral reefs in person at Hope Reef within the Spermonde Archipelago, South Sulawesi, Indonesia. They received practical restoration training, worked with local community members, and restored an area of coral reef using Reef Stars.

Get involved

WATCH
Watch our Sheba Hope Grows™ Program videos to learn how we restore coral reefs and grow hope for our oceans.
SHARE
Be part of the #ShebaHopeGrows conversation on Instagram.
JOIN
Get involved, join the Sheba Hope Grows™ program mailing list for live updates about our restoration program
WITH THE PRESS?
We'd be delighted if you could help us spread the word. Our press kit includes a press release and photographs of Hope Reef.

For additional imagery, B-Roll and further information, please contact sheba@freuds.com.